This company, which produces red pepper paste and soybean paste, had many difficulties with branding. 

 

 

 

Brand Identity. 

 

 

 

 

 

This company that produces soybean paste and red pepper paste had various existing brands.

 

 

 

Since the existing design focuses on graphics, it was regrettable that the contents could not be displayed when displayed in department stores and marts.

In addition, the package was designed for gifts, and the unit price was high, so even though it was a necessity for consumers' daily lives, it tended to be difficult to approach easily.

 

 

 

 

 

 

For this product, which was at a relatively high price, we first decided to sell a small quantity of products for babies in order to lower the price.

And to make it more friendly, we made a character based on soybean, the main ingredient.

 

 

 

 

 

 

 

 

 

Host: Agijang