食 Traditional liquor Project 04. GUVRI

Research and branding of traditional liquor. It is an interesting topic of conflict between mother-in-law and daughter-in-law. 

 

 

Branding & Development

 

 

 

 

 

 

 

What is interesting about the Prohibition of Alcohol is that the ban on SAMHAEJU was separately recorded in the law.  

SAMHAEJU is a liquor brewed three times and the recipe is slightly different, but many grains are consumed. 

Since SAMHAEJU was a widely consumed alcoholic beverage, whether consumed as fermented liquor or soju, 

it appears to have been controlled through the law to prevent grain waste.

 

  

 

 

 

 

 

 

For this reason, Gayangju culture, controlled by a legal code, developed, and the Pungsanhong clan's brewing recipe is the oldest document.

Guvriju was made using Poongsan Hong’s brewing recipe.

 

After a long research, We discover our interesting history. It is said that in the late 1600s, a mother-in-law and a daughter-in-law brewed liquor, 

together, and through the secret method, they brewed clear liquor, and were highly praised by King Jeongjo. Based on such literature, alcohol was brewed, and it was put in a suitable label and bottle. 

 

 

 

  

 

 

GUVRIJU is based on the relationship between the mother-in-law and daughter-in-law of the Pungsan Hong family.

 

 

 

 

 

 

 

 

 

 

Shows the conflict between mother-in-law and daughter-in-law. 

However, as they make alcohol together, their relationship improves.

 

The most difficult relationships to bend are mother-in-law and daughter-in-law. Conflict between mother-in-law and daughter-in-law, 

which appears as a staple of stories in modern dramas, is very universal and is considered a basic setting, and it can be said that it is a situation universally sympathetic to. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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