Andong Hahoe Yut is a project to find the intersection between Andong’s place, their tradition, and modern use. This product meets three elements which is the place, history, and usability. Fenomeno led the design and production of whole project.
Product design
「 Andong Hahoe Yut captures the village's history as a joy
that can be melted in modern times by brining a large village into a small play board. 」
Hahoe Village has a long historical background and is known for its well-preserved tradition such as Hahoe Byeolsin Mask Performance Hahoe-Tal(mask).
It can be inferred that the style of living where tile houses and straw houses coexist, the opening of the freeway to ordinary people, and the satire of the Yangban were allowed, created a culture where the aristocrats of An-dong with the memory of "identity discrimination" coexisted with the common people. An-dong has a history of creating a unique culture in which the aristocrats understand and care about the common people, and the common people also serve them.
National Intangible Cultural Property No.69 Hahoe Byeolsingut Tallori (Mask Dance Drama of Hahoe)
Hahoe Byeolsingut Tallori, a unique cultural heritage of Andong Hahoe, a yut nori culture that has continued from the past to the present in Andong, and finally, an element of "play" that everyone can relate to. This product “Andong Hahoe Yut”, which is made with consideration of the three elements that are culture, play and local.
The scene where the masked Yuts is being dynamically thrown, and the Cheorangi that moves as units is looks like the scene of Hahoe Byeolsingut Talnori on stage. People who participate from outside the stage, participate by doing watch Hahoe's performance or interact with and participate.
Andong Hahoe Yut captures the village's history as a joy that can be melted in modern times by brining a large village into a small play board.
Historic Villages of Korea : Hahoe and Yangdong_UNESCO World Heritage Convention / Hahoe Byeolsingut Photo_Kyongbuk news
Project name Hahoe YUUT
Date 2013
Client Auroi
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